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Empowering Engagement: Enhancing Usability and Discoverability of the 'Broad-Based Employee Ownership' Course

"The client is looking to enhance the platform's information architecture, with the goal of increasing user engagement and attracting potential learners to the course material."

Optimizing Information Architecture and Course Visibility

Conducting Usability Testing and Survey for Economic Growth Institute at University of Michigan.

2023

The Team

5 UMSI Graduate Students

UX Methods Applied

  • Interaction Map

  • Contextual Interviews

  • Heuristic Evaluation

  • Survey

  • Comparative Analysis

  • Usability Testing

Project Category

Consulting + UX Research

My Role

UX Researcher

Project Duration

4 months

Jan - Apr 2023

Tools Used

  • Miro

  • Google Docs

  • Google Sheets

  • Fig jam

  • Qualtrics

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